Privacy Policy – Wheels on the South
Welcome to Wheels on the South, where delivering quality vehicles and outstanding service goes hand-in-hand with protecting your personal information. Whether you’re browsing our latest inventory, inquiring about a specific vehicle, or scheduling a service appointment, we understand that you’re also placing your trust in us. And that trust is something we take seriously.
Your privacy isn’t just a legal matter—it’s a foundational part of our relationship with every visitor, customer, and car enthusiast who interacts with our website. From the first click to the final handshake, we’re committed to safeguarding your personal data and being fully transparent about how it’s collected, used, and protected.
This Privacy Policy is designed to give you a clear understanding of how your information is handled when you engage with our website or use any of our online services. Whether you’re just browsing or actively reaching out to us, this policy outlines:
- What types of information we collect
- Why we collect it
- How we use it
- Who we may share it with (and why)
- What rights you have regarding your data
- How we keep your information secure
By using our site, you agree to the terms outlined in this policy. If you have any questions, we’re always happy to explain things further—because your comfort, clarity, and confidence matter to us just as much as helping you find the right car.
At Wheels on the South, we don’t just move vehicles—we move with integrity. And protecting your privacy is a key part of that journey.
Your Privacy Matters to Us
At Wheels on the South, we understand that when you visit our website, ask about a vehicle, or request a service, you’re not just sharing information—you’re placing your trust in us. And we don’t take that lightly. Your privacy isn’t just a box we check—it’s a core part of how we do business.
Whether you’re simply browsing our listings, filling out a contact form, signing up for updates, or taking the next step toward purchasing your vehicle, you’re choosing to share a part of yourself with us—your name, your interests, maybe even your contact details. We recognize that, and we treat your information with the same level of care and respect we’d expect for our own.
That’s why we believe in being upfront about how we collect, use, and safeguard your data. There’s no fine print or hidden surprises—just clear, honest information about what happens to your personal details once they reach us. From the moment your data touches our system, it’s protected by secure practices and governed by ethical standards.
We’re committed to transparency, which means giving you real choices about what you share, how it’s used, and how you hear from us. You’re never automatically opted into marketing emails, and we’ll never sell your information to advertisers or third parties looking to capitalize on your interest.
We want you to feel confident every time you interact with us online. Because at the end of the day, privacy isn’t just about data—it’s about trust. And building that trust, mile after mile, is what drives us forward.
What We Collect and Why
Every time you interact with Wheels on the South—whether you’re browsing our vehicle listings, filling out a form, booking a test drive, or signing up for updates—we may collect certain types of information to help us serve you better. Some of this data is personal, meaning it can identify you directly, while other information is more general and helps us understand how people use our site.
When you voluntarily submit details through our website, such as when requesting a call back, inquiring about a vehicle, or subscribing to our newsletter, we may collect your name, email address, phone number, and sometimes additional context like the vehicle you’re interested in or the service you’re requesting. This allows us to respond quickly and accurately to your questions, tailor our communication to your needs, and follow up with the right information.
In addition to this, we also collect non-personal or technical information that helps us see how our website is performing and how users engage with it. This may include details such as:
- The type of device or browser you’re using
- Your IP address and general location (like city or region)
- The pages you visited and how long you stayed
- The links you clicked or features you interacted with
This kind of data doesn’t identify you personally, but it gives us valuable insight into what our visitors find useful or frustrating. For instance, if we notice that people consistently spend more time on our SUV listings but leave quickly from the service page, that tells us where we might need to improve.
We also use cookies—those small, behind-the-scenes digital files (not the tasty kind, unfortunately). Cookies allow our site to remember who you are between visits. For example, they can keep your search filters active, recognize returning visitors, or show you previously viewed vehicles. Some cookies are essential to how the site functions, while others help us understand traffic patterns or personalize your browsing experience.
Ultimately, the reason we collect any of this information is simple: to make your experience smoother, more relevant, and more enjoyable. Whether it’s helping you find the right car faster, making sure our pages load properly on your phone, or offering personalized updates you’ve actually asked for, every bit of data serves a purpose—and that purpose is to serve you better.
How We Use Your Information
At Wheels on the South, the information we collect from you isn’t just data—it’s the key to delivering a more personalized, responsive, and reliable experience every time you interact with us. Whether you’re exploring our vehicle inventory, scheduling a test drive, or contacting us with a question, we use the details you provide to help us serve you better.
For example, when you submit a contact form asking about a specific car or request a callback from our sales team, we use your name, phone number, and email address to follow up promptly and accurately. The goal is to make your interaction with us as smooth and helpful as possible, without wasting your time or making you repeat yourself.
We may also use your information to keep you in the loop about things you’ve shown interest in—such as new vehicle arrivals, dealership events, seasonal service specials, or exclusive offers. But rest assured, we’ll only send marketing emails or promotional content if you’ve actively chosen to receive them. You’re always in control, and opting out is simple and respected.
Behind the scenes, we also use the information we gather to improve our website and services. By understanding which pages attract the most visitors, how long users stay on certain listings, or which features generate the most inquiries, we can make smart decisions about how to enhance your experience. Maybe it means reworking how we display our featured vehicles, adding more detailed specs, or streamlining the way you book a test drive—all based on real user behavior.
Additionally, data may be used to monitor system performance, troubleshoot any technical issues, and ensure the website functions smoothly across different devices and browsers.
In short, we use your information to make our dealership more efficient, our website more useful, and your experience more enjoyable. Our intention is always to add value—never noise.
We Don’t Sell Your Information
At Wheels on the South, your privacy is not a product—it’s a priority. We want to be absolutely clear: we do not sell, trade, lease, or rent your personal information to any third parties for their own marketing or commercial purposes. Your trust is non-negotiable, and protecting that trust is central to how we operate.
That said, in order to provide you with the best experience on our site and deliver our services efficiently, we may share your information with a small number of carefully selected third-party service providers. These may include website hosting partners, customer support platforms, email marketing tools (for opted-in users), or payment processors if you complete a transaction. These partners help us with essential functions like site analytics, customer communication, and system performance—but they do not have permission to use your information for anything beyond what is necessary to support our services.
Importantly, any third party we work with is bound by confidentiality agreements and required to comply with strict data privacy regulations. We only collaborate with providers who demonstrate a clear commitment to data security and who agree to handle your information with the same level of care that we do.
In very rare circumstances, we may also be required to share your data to comply with legal obligations. For example, if compelled by a valid court order, government inquiry, or law enforcement request, we may disclose limited information—but only what is necessary and strictly within the bounds of the law. In these situations, we follow due process and protect your rights as much as possible.
Bottom line: we treat your personal information with the same respect we’d expect for our own. You’re not just a visitor—you’re part of the Wheels on the South community, and your privacy matters every step of the way.
Your Choices and Rights
At Wheels on the South, we believe that privacy should always come with control—and that control should be in your hands. That’s why we’re committed to giving you clear, accessible options when it comes to how your personal information is used and managed.
You have the right to know what personal data we collect about you, why we collect it, and how it’s used. If at any time you’d like to access the information we have on file, you can request a copy. You also have the ability to ask us to correct inaccurate or outdated details, and if you no longer wish for us to hold your data, you can request that we delete it entirely—unless we’re legally required to retain it for a specific period.
If you’ve previously given consent to receive promotional emails or marketing updates from us, you can opt out at any time. Just click the “unsubscribe” link in the email or contact us directly, and we’ll make sure you’re removed from our mailing list. No pressure, no hassle.
In line with global privacy laws such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States, you may also have the right to:
- Request a full report of the data we have about you
- Object to how we process your data
- Restrict certain types of data usage (such as marketing or analytics)
- Transfer your data to another service provider if desired
We take these rights seriously and aim to respond to all requests in a timely and respectful manner. If you’re unsure about how your rights apply or how to exercise them, our team is always available to walk you through the process.
Your data, your choice. We’re here to support whatever decision feels right for you.
Protecting Your Information
At Wheels on the South, protecting your personal information is not just a legal obligation—it’s a commitment we take seriously. Whether you’re browsing our vehicle listings, submitting a contact form, or scheduling a test drive, we want you to feel confident that your data is being handled with care and responsibility.
We use a combination of technical, administrative, and physical security measures to safeguard your information. This includes secure socket layer (SSL) encryption to protect data transmissions, firewalls to prevent unauthorized access, and regular software updates to defend against potential vulnerabilities. Our website is hosted on secure servers, and access to sensitive data is strictly limited to authorized personnel only.
Internally, we follow best practices in data management, including password-protected systems, access controls, and staff training on data privacy protocols. We continuously evaluate and improve these systems to adapt to the ever-changing digital landscape and potential cybersecurity threats.
While we work diligently to protect your information, it’s important to acknowledge that no method of transmission over the Internet or electronic storage is completely immune to risk. That’s why we also encourage you to take precautions when interacting online—use strong passwords, be cautious with shared devices, and avoid transmitting sensitive information over unsecured networks.
If we ever become aware of a security breach that may impact your personal data, we will take swift action to investigate and notify you in accordance with applicable data protection laws.
Your trust is invaluable to us, and we’re committed to doing everything we can to maintain the integrity, confidentiality, and security of your personal information every step of the way.
External Links and Third Parties
At Wheels on the South, we’re proud to be part of a broader automotive community. As part of providing you with the best experience and most relevant information, our website may occasionally include links to third-party websites, such as car manufacturers, financing partners, insurance providers, auto service platforms, or industry-related resources we believe you may find helpful.
While we strive to only link to reputable and trustworthy sources, it’s important to understand that once you click on a link that takes you away from our website, we no longer have control over how your data is collected, used, or protected. These third-party sites operate under their own privacy policies and terms of service, which may be different from ours.
We do not endorse or assume responsibility for the privacy practices, content, or security of any third-party site. For this reason, we strongly encourage you to read the privacy policies of any external websites you choose to visit—especially if you are submitting personal or sensitive information.
Whether you’re applying for a car loan, checking a vehicle history report, or exploring partner offers, always take a moment to understand how your information will be handled on those sites. Protecting your privacy doesn’t stop at our digital doorstep, and being informed helps ensure your data stays safe no matter where you go online.
If you ever have concerns about a link you found on our site, or if something doesn’t seem quite right, feel free to contact us—we value your safety and are happy to help.
Changes to This Policy
Just like the automobile industry continues to evolve with new technologies and innovations, privacy standards and data protection practices also change over time. At Wheels on the South, we are committed to staying up to date with both legal requirements and industry best practices to ensure your personal information is always handled responsibly.
From time to time, we may make updates to this Privacy Policy to reflect changes in the way we collect, use, or protect your data. These changes could be driven by updates to privacy laws, improvements in our services, the introduction of new features on our website, or enhancements in our security measures.
Whenever a revision is made, we’ll publish the updated version right here on this page. You won’t have to guess what’s changed—we’ll make sure the updated policy is easy to find and understand. For your convenience and transparency, we always include the date of the most recent update at the bottom of the page. If the changes are significant, we may also notify you through email or a prominent notice on our website.
We encourage you to check this page occasionally, especially if you regularly interact with our website or services. Staying informed helps you understand your rights and how your information is treated.
Your continued use of our site after any updates means you acknowledge and agree to the revised policy. If at any point you have questions about what’s changed, don’t hesitate to get in touch—we’re always here to explain.
Get in Touch
If you have any questions, concerns, or feedback about this Privacy Policy—or if you’d simply like to know more about how we handle your personal information—we encourage you to contact us. Whether you’re seeking clarification about a specific section, want to update your preferences, or need assistance with anything related to your data, our team is here to support you.
You can reach out to us directly via email at wheelsonthesouth.official@gmail.com, and we’ll make it a priority to respond promptly. Prefer using a contact form? No problem. Just visit our Contact Us page and fill out the form with your inquiry—be sure to include any details we might need to better assist you.
At Wheels on the South, we believe in open communication and transparency. Your trust is the foundation of everything we do, and we’re committed to making your experience with us not only smooth and secure, but also respectful of your privacy every step of the way.
Let’s stay connected—because your peace of mind matters to us just as much as your next ride.
Last updated: June 01, 2025